‘Long-time fan’ Zac Efron joins Utah-based food company as chief brand officer

PARK CITY, Utah — Kodiak is  known for its whole grain and protein-filled breakfast products and snacks, while Zac Efron rose to fame with the High School Musical trilogy and movies such as “17 Again” and “Baywatch.”

The food company announced the partnership in a press release Thursday, saying Efron is joining Kodiak as their first Chief Brand Officer further the company’s growth and impact on the planet. He also joined Kodiak’s Board of Directors as a shareholder.

“We’re really excited to welcome Zac and his valued perspectives to Kodiak,” said Joel Clark, Kodiak’s Co-Founder and CEO. “We’ve all watched Zac build a life of adventure that prioritizes wellness from the inside out, which he attributes in part to his belief in real food, making this collaboration feel so right. His global reach, passion for the outdoors, and focus on balanced nutrition makes him an ideal partner. We are teaming up to influence the future of food and keep America wild for future generations.”

 

 

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The actor also posted a video with the announcement on his social media.

“My fast-paced lifestyle requires the right food and a good amount of protein, which is why I love Kodiak’s products,” said Zac. “Having the chance to be a part of Kodiak’s team in a much bigger way is super inspiring to me.”

Efron said he has been a long-time fan of Kodiak products and is passionate about inspiring customers to explore the outdoors, eat well, and support worthy causes.

Kodiak also noted in the release that Efron’s recent travels, fitness pursuits,  and exploration of sustainable practices give him valuable insights to share with the company.

Co-founder and CEO Joel Clark shared more on the reasons behind the partnership:

“We’re really excited to welcome Zac and his valued perspectives to Kodiak. We’ve all watched Zac build a life of adventure that prioritizes wellness from the inside out, which he attributes in part to his belief in real food, making this collaboration feel so right. His global reach, passion for the outdoors, and focus on balanced nutrition makes him an ideal partner. We are teaming up to influence the future of food and keep America wild for future generations.”