LOCAL NEWS

Utah company Lions Not Sheep responds to $211K FTC fine

Aug 10, 2022, 6:30 AM | Updated: 1:00 pm

BLUFFDALE, Utah — A Utah company responded Tuesday to a 6-figure fine leveled by the Federal Trade Commission amid allegations the business falsely claimed its clothing is made in America.

Late last month, the FTC announced that Lions Not Sheep would pay a $211,335 fine  for “falsely claiming its imported apparel is Made in USA.” 

According to an FTC enforcement policy statement, the commission will find an advertisement or label deceptive or unlawful if it contains a representation or omission of fact that is likely to mislead consumers acting reasonably under the circumstances.

Regulators ordered Lions Not Sheep to stop making “bogus” Made in USA claims, “come clean about foreign production” and pay the monetary judgment.

Lions Not Sheep’s founder Sean Whalen issued a video statement on the company’s website and on YouTube acknowledging the business was out of compliance for a period of time and taking responsibility for what happened, while blasting regulators for a fine he argued did not fit the circumstances.

“They want to obliterate and nuke any conservative company that they can, but I digress,” Whalen stated in the video. “We were 150 percent in compliance with the FTC until those 6 weeks when we weren’t.”

Whalen chalked up the 6-week period to not being aware of a rule change last year that narrowed Made in USA claims.

“If you’ve bought a shirt from me or my company over the last 2 years, take it off and look at the tag and chances are you have a Next Level or a District tag on here which has ‘Made in Nicaragua’ written right there on the tag,” Whalen added in his new FTC video response. “They changed it to literally all of the garment had to be processed and made here including the seams, including the stitching, including the material here in America.”

He said the change in approach to labels happened under an agreement with another company when Lions Not Sheep started to see greater demand and Whalen didn’t believe the other approach to labeling looked professional.

Starting Monday afternoon, KSL 5 attempted to reach out to Whalen for an interview about the ordeal, but after a series of back-and-forth interactions with company representatives that still had not taken place as of Tuesday evening.

Whalen in a text to a KSL 5 reporter Tuesday night said he would be “game for a chat so long as I know the context of what you’re wanting to report.”

In his video response, Whalen said while he disagreed with the fine he paid it because it was better than the alternative of a lengthy and expensive legal fight against the FTC that could stretch over several years.

“I chose ultimately that I had to sacrifice this battle to win the war and to keep my company going,” Whalen said.

KSL 5 TV Live

Top Stories

Local News

(Derek Petersen/KSL TV)...
Casey Scott, KSL TV

Ogden High community supporting football coach after ALS diagnosis

Casey Scott was live at Ogden High School on Monday, talking about one beloved football coach and what it means to be Thompson Tough.
29 days ago
(Salt Lake City Police Department)...
Josh Ellis

Police: Three arrested after aggravated robbery in SLC

Three people who allegedly worked together to rob a man at gunpoint at a Salt Lake City hotel have been arrested, according to police.
29 days ago
(John Knecht)...
Josh Ellis

Two children, driver killed in Provo auto-pedestrian crash

Two children under the age of 11 and one adult have died following a crash, according to Provo police.
29 days ago
...
Jed Boal

Father of volleyball player subjected to racism: ‘You have to call racism out at every turn’

Two days after a Duke University volleyball player was targeted with racial heckling at a game at Brigham Young University, the player’s father is urging everyone to call out racism whenever it happens.
1 month ago
Charles Jerome Glover with his family (Josh Unice/GoFundMe.com)...
Kiersten Nunez

Young father killed in Tooele County race

A young father was killed this weekend after a terrible accident at a desert-type race in Tooele County.
1 month ago
FILE: Outside the decommissioned Draper Prison....
Eliza Pace

Utah inmate death being investigated as homicide

A man's death at the Central Utah Correctional Facility in Gunnison is being investigated as a homicide.
1 month ago

Sponsored Articles

young woman throwing clothes to organize a walk in closet...
Lighting Design

How to organize your walk-in closet | 7 easy tips to streamline your storage today

Read our tips to learn how to organize your walk-in closet for more storage space. These seven easy tips can help you get the most out of your space.
Types of Computer Malware and Examples...
PC Laptops

5 Nasty Types of Computer Malware and Examples | Everything You Need to Know to Keep Your Computer and Family Safe

Here are the different types of computer malware and examples that could potentially infect your computer.
tips how to quit smoking...

7 Tips How to Quit Smoking | Quitting Smoking Might be One of the Hardest Things You Ever Do but Here’s Where You Can Start

Quitting smoking cigarettes can be incredibly difficult. Here are 7 tips how to quit smoking to help you on your quitting journey.
Photo: Storyblocks...
Blue Stakes of Utah 811

Blue Stakes of Utah 811: 5 Reasons To Call 811 Before You Dig When Working in Your Yard

Call before you dig. Even at home, you could end up with serious injuries or broken utilities just because you didn't call Blue Stakes of Utah 811.
Days of...
Days of '47 Rodeo

TRIVIA: How well do you know your rodeo? Take this quiz before you go to the Days of ’47!

The Utah Days of ’47 Rodeo presented by Zions Bank is a one-of-a-kind Gold Medal Rodeo being held July 20-23, 25 at 7:30 PM. The Days of ’47 Rodeo How well do you know your rodeo trivia? Take the quiz to test your know-all before heading out to the Days of ’47 Rodeo at the […]
cyber security through multi factor authentication setup...
Les Olson IT

How multi factor authentication setup helps companies stay safe

Multi factor authentication (MFA) setup is an important security measure that every company should implement for their workers. It’s also wise to install it for your personal and home accounts.
Utah company Lions Not Sheep responds to $211K FTC fine